☀️ my best habit hack is... kinda embarrassing

I once told my family that ‘Thursday is Burgsday Night’ and no one questioned it.

That’s when I realized something important: If you name it, they will come.

My favorite habit hack is very, very silly.
But also? Very, very effective.

Most of my adult life has been spent in branding, design, and photography.
I love giving a business idea a name, a look, and a whole vibe.

But even more fun? Giving mundane parts of your life a brand.

Hear me out.

The more hype you throw around the small stuff, the more you can romanticize your routines, fall in love with them, and—ultimately—actually stick to them.

Here are some ways I’ve “branded” my daily life (but like, in the best dumb ways):

Weeknight dinners:
Every Monday is the same menu. Same with Tuesday. And so on.
I don’t have to think about what’s for dinner on Thursdays because the family knows: Thursday is Burgsday Night.
(Yes, this amount of dumb branding. And yes, it works.)

One of my 1:1 clients took this idea and came up with “Must-Go Mondays” to use up all the weekend leftovers. Genius. (Taco Tuesday, One-Sheet Wednesday, Noodle Night...you get it..)

Midweek Mom Date:
I take the kids to get ice cream after school, same day every week. No phones. Just all the hot elementary school gossip.
They know it. I know it. So we stick to it.
(Cuz quality time is a habit.)

Friday Family Movie Night:
We rotate who gets to pick the movie, and we’ve kept a shared "Note" since 2018.
When everyone’s excited and knows the drill, they enforce it—it doesn’t all fall on you.

(I’ve got a podcast episode about the other surprising benefits of this stupidly-simple tradition.)

This very Monday Motivator newsletter:
If I had told myself, “Just send something once a week whenever,” I’d still be staring at a blinking cursor.
But calling it The Monday Motivator gives it a brand. A job. A deadline.
Boom—habit created.

In-home date night:
We used to call it Winesday—Wednesdays after bedtime when the kids were down and the Monopoly came out.
(Yes, before I accidentally made every night Winesday and had to quit drinking. RIP.)
But the point is: the name made it fun, the routine made it stick.

Sunday Night “Life Admin” Biz Meeting:
30-minute calendar meeting with your partner. Add coffee or a mocktail. Go offsite if you can.
One of my clients said this stopped the constant pinging of life admin questions all day—she keeps a running list and brings it to the meeting.
Branded it. Made it work.

Girls Group:
TEN YEARS of meeting every other Tuesday.
BYOD (bring your own dinner), 30-minute discussion of an article or podcast, then each person does a 10-minute “Friendship Update.”
We stay in the loop without needing 18 separate coffee dates every month.
These are the ride-or-dies, the new baby meal train crew, the funeral plant senders.
And once a year, we do a 24-hour mini girls’ getaway. No overthinking required.

ALL Chores:
Every single dumb chore in my life has a name.
If you follow me for habit hacks, you’ve probably seen: Dish Zero. One Touch. Reset Ritual.
It’s not just a memory trick. It makes them feel… weirdly fun?

So if you’re stuck in a routine that feels like a chore?
Brand it.
Give it a name. A ritual. A theme night.
You don’t need more discipline—you just need better marketing… to... yourself. 😆

What’s a routine you’ve “branded”? Hit reply and let me know.

Hang out with me:

Tuesday, May 19: Group Coaching on Zoom inside The Habit Lab (Join us! You're right on time!)

Tuesday, June 3: Group Coaching on Zoom inside The Habit Lab

Next up:

School ends this week, and we're taking the kids on their VERY FIRST FLIGHT on the last day of school. We found CHEAP seats to......Las Vegas. 😆 Everyone's go-to kid-friendly vacation, right? Jk jk, we are for sure going to show them some art museums, but then we'll be renting a car and heading to the Grand Canyon. If anyone has vacay tips for this area, hit reply and let me know.